177/365 - Lost in the pages (Photo credit: Www.CourtneyCarmody.com/) |
eBooks, reports and white papers are a great way to provide useful information for your audience in a format that is easy to download like PDF... but, one of the main reasons to provide content in format is to use it to build your targeted email list, because a small business owner you should know online or offline, having your own data based of hot prospect is one of the most important aspects of any company.