21 Steps To Properly Optimize Your Website For Google Local Search And The New Carousel

Source: eMarketer.

Optimizing your business website and web presence for local search results is the strategy that can really increase your company's customer based and revenue. This is why many entrepreneurs are trying everything they can to make sure they gain a prime spot on Google local results or any other top search engine like Yahoo and Bing.

But, because of the amount of market share, everyone knows that your main focus should always be Google. The only problem is that SEO is getting harder and harder every time the big "G" releases a new algorithm change, and now with the rise of

12+ Amazing Videos About Semantic Search And Its Impact To Your Digital Marketing Efforts

Image source: RecruitingBlogs.com.

I wanted to do a follow up post about the impact of Semantic Search on SEO and digital marketing in general. That's right, they way the web and search is evolving it will impact other type of marketing avenues, specially mobile organic strategies.

Hashtags: 18 Marketing Tips For Small Businesses [Videos And Infographics]

Image representing hashtags via Flickr!

First you need to know that Hashtags are an important part of the new Semantic Search!

I got inspired to write this short post about hashtags after I read a very good question posted on my friend +John Kellden Google Plus Community by +Grizwald Grim about the right use or strategy behind this little things. I first started using this meta categorization tools in Twitter, where according to social media history and Wikipedia was where they got use for first time in Twitter, but now you see them almost everywhere including Google+, Pinterest, Intagram and soon in Facebook.

I seen many different ways of using them, but after a lot of testing, fails, more testing, and successes I develop my own way of applying this tools in my social marketing and SEO tactics.

Semantic SEO: The Guide For Small Business

Kate Ray's documentary "The Semantic Web" (Wordled by Jim Stauffer) (Photo credit: Chris P Jobling)

Is your website and small business ready for the future of the Search Engines, in particular Google? 

You maybe heard the terms semantic web or search which also are giving birth to a new type of website and content optimization called Semantic SEO. The way the web is evolving is very clear that we already living in that framework, and very soon the way we go about optimizing our Internet properties will change, and after the Google I/O, where the company introduced us to Google Now is very clear that we need to be ready to take our online marketing efforts to a new level, a level that involves:

How To Choose Better Keywords To Improve Your B2B SEO By Wil Reynolds [Video]

12 Month Search Volume For Django Unchained - 02/24/13 (Photo credit: DavidErickson)

There is a lot you can learn from the presentation below by +Wil Reynolds where he talks about choosing better keywords for B2B companies based on on the following:

1. Rising trends on your industry.
2. Problems based searches.
3. New opportunities on your market.

You as a small business owner or marketing manager should make Google Trends one of your main SEO and keyword research tools, because it can help spot any of the three factors I mentioned above.

20 Effective Link Building Tactics By Matt Cutts And From My Love To Google Plus [Video]

Backlinks (Photo credit: ivanpw)

What Matt Knows About Generating Web Traffic?

Well, he knows enough and he knows what works!

In the video below +Matt Cutts answer a question that is usually in the mind of many online marketers, "What are some effective  ways for building quality links?" He provides 13 great tips on that anyone can use, but for many local small business owners, the best option would be to outsource this process so they can keep focusing on operating their business and generating more sales.