In this case study Simply Measured did a complete analysis on how top brands are using Twitter effectively, not just to build their online authority but also to increase brand awareness, website traffic, and generate leads for this business.
One of the main drivers in Twitter and any other social media platform is engagement. Which means that you should not only share fantastic content that is relevant to your audience, you should also start conversations and join other conversations that will help fuel the discussion and at the same time your brand authority.
