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| 177/365 - Lost in the pages (Photo credit: Www.CourtneyCarmody.com/) |
eBooks, reports and white papers are a great way to provide useful information for your audience in a format that is easy to download like PDF... but, one of the main reasons to provide content in format is to use it to build your targeted email list, because a small business owner you should know online or offline, having your own data based of hot prospect is one of the most important aspects of any company.
And an digital book filled with high quality content can help you increase your authority, trust, it help you start nurturing your leads with in a format that helps boost your trust. The problem comes when you try to promote a report that have graphic disease, in other words your book cover lacks the professionalism that will take your content and your conversions to the next level.
I know that many local businesses will prefer to avoid more expenses, this is why I researched and found 3 great video tutorials that will teach you how to use a great but free graphic editing software called GIMP to create your own covers that will make your company look good.
If you don't have GIMP, just go to Gimp.org and download the current version of the software on your computer or mac, don't worry it will cost you nothing because is an open source project.
Also read "Publishing Free eBooks That Will Become Powerful Viral Marketing Tools."
The eBook Cover Creation Tutorial
Here are the 3 videos, make sure you follow all the steps correctly and watch the videos as many times as you like to make sure you become fluent with the process:
Presentation 1
Presentation 2
Presentation 3
I hope the tutorial was clear and easy to understand, if not please let me know, and I will make sure to find some better resources.
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