 |
| Backlinks (Photo credit: ivanpw) |
What Matt Knows About Generating Web Traffic?
Well, he knows enough and he knows what works!In the video below +Matt Cutts answer a question that is usually in the mind of many online marketers, "What are some effective ways for building quality links?" He provides 13 great tips on that anyone can use, but for many local small business owners, the best option would be to outsource this process so they can keep focusing on operating their business and generating more sales.
Matt Cuts Link Building Tips.
Here is the video from Matt, just in case you don't know why you should listen to him, he is the director of Google Search Engine Spam Team. Enjoy:
Here is a summary of Matt's tips just in case the clip didn't play for you:
1. Create great content that naturally creates back links.
2. Use controversy sometimes, and make sure is useful.
3. Participate in the community, answering questions on relevant blogs, forums, Google Plus Communities, Yahoo Answers, etc.
4. Share original research on related topics.
5. Build a list of RSS or email subscribers this way is easy for them to come to your site.
6. Be active on social media.
7. Write lists type articles, but make sure don't do it all the time.
8. Make sure that your content marketing have a blog in your tools box to build authority.
9. Write specific tutorials that can help someone and might create back links. Target long tail keywords.
10. Release a free product or even better a service that people will want to try and link to.
11. Another great way is to release a free Chrome extension, Firefox plugin, open source projects, etc.
12. Make sure your website is structure right and easy to navigate. This way you make it easy for people to link to your content.
13. Create as many videos as you can, because videos are one of the most effective ways to generate traffic to a website.
Google Plus Link Building Tips.
In the clip Matt didn't touch much about using social media platforms specially Google Plus to build high quality mentions for your website content, of course like he said before, everything starts with great content, so keeping that in mind let's continue:
14. Share your blog post of content by using the "link" option on G+, but add a nice intro or excerpt for the article to give readers a little taste of the article.
15. Re-share your G+ post to a few relevant G+ communities, don't over do it, and make sure to read the community rules before proceeding.
16. Post your blog post or content direct on a relevant G+ community... Again, don't do it before reading their rules, and don't forget to give your post a good intro or quote a piece of it on the share.
17. Share your post but with an image, one that is relevant and eye catching, in this case the link to your post will be "rel=nofollow" but is OK, because those are also part of the new SEO rules. Plus, by sharing your content with a good image you can get more engagement, more re-shares, which will turn into more traffic. It actually give you some viral effect.
18. Don't forget to set up your Author Rank with your Google Plus profile, this way everything you write will have that extra nice snippet next to your content on search results, which are proven to increase traffic and personal branding.
19. Use the new SEO power of co-citations, this is simply the mention of your website address without a link on G+ or anywhere else that is relevant to your target keywords can also boost your ranking. But like everything else, don't over do it!
20. Use the Google+ Hangout or Hangout On Air feature frequently, but every time you do make sure to use the Hangout Toolbox App to add a lower-third image in the bottom on the video feed where you can mention your website, company name, or anything you want. But, by mentioning your website you can get some extra traffic.
By +Luis Galarza
.
No comments:
Post a Comment