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| 12 Month Search Volume For Django Unchained - 02/24/13 (Photo credit: DavidErickson) |
There is a lot you can learn from the presentation below by +Wil Reynolds where he talks about choosing better keywords for B2B companies based on on the following:
- Rising trends on your industry.
- Problems based searches.
- New opportunities on your market.
You as a small business owner or marketing manager should make Google Trends one of your main SEO and keyword research tools, because it can help spot any of the three factors I mentioned above.
By knowing this type of information you can use it to brainstorm new useful content for your targeted market, which gives you more exposure on search results, more web traffic, increase your readership, and if is done right you can easily turn those visitors into quality leads that can become your future loyal customers.
SEO Keyword Selection Video
Here is Wil's presentation, he does mention iGoogle in this video which is not longer available, now is Google+, but all the tips are still highly relevant to today's search optimization world:
Now that you know how important is to keep a close eye on you industry trends, you can use that knowledge to craft new content, landing pages, and PPC marketing campaigns that can turn into better results.
Also Wil talks about the power of the long tail search phrases, which are more specific to a persons needs or wants. This type of key-phrases should be your make focus, not just to increase traffic, but to generate more sales.
Now put your trend spotting Google glasses and start researching for a brighter SEO presence.
By +Luis Galarza
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